EXPERIENCE                                                         

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RAZORFISH, Jan 2025 - Present

Copywriter

• I am the primary copywriter on the Jeep brand's very nimble organic social media team; the full creative roster consists of 2 ACDs, 2 art directors, and 1 writer. We create all of Jeep's organic content for Facebook, Instagram, TikTok, Threads, and YouTube for the US and Canadian markets, ranging from punchy text-only posts to fully-produced feature videos. 

• This position involves balancing the overall tone and cadence of the social media sphere with Jeep's brand guidelines to create a social media presence that feels both on-brand and culturally relevant, speaking directly to our audience in an informal way that captures their attention. In the time that I've worked here, I'm proud that I have pushed our social tone of voice to a more daring, more exciting, and more contemporary place,

• The immediacy of social media also means I've become skilled at adapting to spontaneity and barely-existent turnaround times for content; a key challenge in this arena is to stay on top of trends and strike before we've missed the boat for relevancy. 

• Jeep's grand scale means I also get the opportunity to attend shoots and participate in bigger-picture brand brainstorming for experiential events like Easter Jeep Safari, new vehicle drops, Super Bowl, and more. 

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LEO BURNETT, Sept 2016 - Dec 2024 

Copywriter

• For the first several years of my career I served as the sole writer on the Certified Service retail team, creating all necessary copy for Buick, Cadillac, and GMC Certified Service retail deliverables, including printed point of sale, social media, Pandora radio spots, and OLA banners.

• I became of my team's most experienced writers, and moved on to more brand-centric projects for Certified Service, ACDelco, Chevrolet Performance, GM Genuine Parts, and GM Customer Care and Aftersales, ranging from site to social to video and more. 

• One central focus of mine was GM's technician recruitment initiative, a multifaceted campaign for which I've collaborated with my partners to create brochures, posters, banners, site content, social, video, and more. This work won a Bronze Effie award for its effectiveness. 

• My partner and I were also regularly pulled for larger projects like campaign work; we've developed many scripts and concepts for brand and even super bowl commercial pitches. 

• I was a go-to writer for long form projects like site pages that needed to be executed well very quickly.

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BROGAN & PARTNERS, May – August 2015

Creative Intern

• I was given sole responsibility for writing all social media content for two different clients. One of these clients, the Enough SAID Project, won Best in Show at the D Show Awards.

• I was responsible for researching and writing What Women Want, a bi-weekly eBlast that used current advertising examples to highlight effective tactics for marketing to women.

• As a member of the internal content team, I wrote several marketing blog posts that were featured on the company website.

• I regularly worked collaboratively to conceive and execute captivating social media ideas for various clients.

• I served as an unofficial proofreader, editor, and grammar aficionado.

BROGAN & PARTNERS, May – August 2014

Creative Intern

• Throughout the summer, I researched and created a half-hour long video presentation detailing the entire history of the company for their 30th anniversary event.

• I researched, wrote, and delivered a presentation to the agency about the potential of underutilized social media platforms.

• I wrote several blog posts about marketing trends that were featured on the agency website.

• I worked collaboratively to help create both print and digital media for clients such as The HoneyBaked Ham Company and the Michigan Department of Community Health.

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